Vodafone and Microsoft have been working together in order to develop a custom retail application for vodafone customers. It's been implemented in Germany, Ireland, Italy, Netherlands, Portugal, Spain and the United Kingdom, so customers that live in these countries can now experience Surface in local flagship Vodafone stores.

Customers will be presented with an app that allows them to explore the services and features that are part of the Vodafone 360 offering.

Vodafone 360 is a suite of innovative internet services for mobiles and the PC, and it rounds up several kinds of social and profile data such as customer's friends, communities, entertainment and personal favorites like music, travel, games and video. Summing it up in one place, gives this service a unique experience. The customized application includes a video introduction to the Vodafone 360 experience and an interactive tour of Vodafone 360 features and capabilities. When the Vodafone 360 mobile devices, shown in the store, are placed on the screen it opens up additional content that lets the customer compare and contrast features and price plans of the range of Vodafone 360 mobile devices.